Innovating Design, Amplifying Voices Presence Impact

Senior Content Strategist & Creative Marketing Lead

I help brands build content ecosystems that drive engagement, conversion, and long-term growth across paid media, web, and social.

With experience leading full-funnel creative strategy for e-commerce and lifestyle brands, I bring a strategy-first approach to content, creative direction, and performance — informed by my work both in-house and through Thinking in Textures.

CASE STUDY: STARPIL WAX USA

Audience-Driven Creative & UX Strategy
Full-funnel content, paid media creative, and UX optimization across B2B and DTC.

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Paid Advertising Highlights

Social Media Highlights

  • Viral Video for FLYachtPro

    Shot, edited, and wrote the copy for this reel that captured over 1M views. Built to highlight the lifestyle of yachting while driving engagement and growing brand awareness.

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  • Trending Reels Edit for Starpil USA

    Edited this high-performing reel using a trending audio format to align with current content styles. Designed to boost engagement and keep the brand relevant in-feed.

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  • Monaco Yacht Show Teaser Reel

    Edited this humorous, trend-driven reel to generate buzz ahead of the Monaco Yacht Show. Combined industry insight with viral-style editing to capture attention and build excitement.

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  • Educational Product Highlight for Starpil

    Created an informative reel showcasing one of Starpil’s best-selling waxes. Focused on educating viewers about key benefits while reinforcing product trust and brand expertise.

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UX & Conversion Design Highlight: Starpil

Led UX and conversion-focused design across high-traffic entry points, including a paid-traffic landing page and a mobile-first homepage redesign.

The landing page was built to support paid ad campaigns and drive new customer acquisition through clear value messaging, strategic UGC placement, and bold calls to action. Designed in Figma, the page features hand-selected social proof and a streamlined layout optimized for conversion, with all copy and content developed in-house to align with campaign goals and brand voice.

The homepage redesign prioritized mobile users, particularly professional estheticians browsing on mobile devices. Using performance data and user behavior insights, I led a mobile-first redesign focused on speed, scrollability, and intuitive navigation. The refreshed layout, visuals, and UX elevated product discovery while spotlighting key categories and entry points into the funnel.

Photoshoot & Creative Direction Highlights

Campaign Highlights: Beyond the Beads- Starpil Wax USA

A celebration of the artistry, passion, and daily rhythms of estheticians and their waxing practice.

  • This campaign offered an intimate, behind-the-scenes look at the routines, workspaces, and techniques of professional estheticians. Through video segments, UGC, and scheduled Instagram takeovers, we spotlighted the artistry and individuality behind the professionals who power the Starpil community.

  • To connect with both professional estheticians and retail audiences by showcasing real-life moments, stories, and techniques. The goal was to inspire, build community, and deepen brand loyalty by aligning Starpil with the authentic experiences of its pro network.

    • Led landing page design, creating an experience that captured the heart of the campaign

    • Wrote and conceptualized ad copy for static and UGC creative

    • Directed freelance designers, providing creative briefs and overseeing execution

    • Curated and integrated UGC content to ensure authenticity and emotional resonance

    • Maintained a consistent voice and visual thread across all touchpoints—from website to paid ads

      Tools used: Figma, Canva, Adobe Premiere, Shopify

    • Static and UGC-based ads earned an average 5.91% CTR and generated 138K+ impressions

    • The campaign’s landing page attracted over 5,000 sessions, becoming the second most visited page on the site in 2025

    • Community-driven storytelling boosted social engagement and deepened brand trust among both aspiring and professional estheticians

    • Created a bank of evergreen content that continues to perform across platforms

Start with Starpil

A high-converting landing page designed to support paid ad traffic and promote Starpil’s welcome offer. Built to drive new customer acquisition through compelling copy, strategic UGC placement, and seamless UX.

Designed in Figma, the page features hand-picked user-generated content for social proof, bold CTAs, and a clean layout optimized for conversions. All content and copy were developed in-house to align with brand voice and paid campaign goals.

I help brands with

I help brands with

Brand Building & Identity
Shaping cohesive brand systems, including visual identity, voice, and creative direction, grounded in strategy and long-term growth.

Content Creation & Strategy
Developing content strategies and creative that balance storytelling with performance across video, imagery, and copy.

Web & UX Design
Designing UX-informed digital experiences that improve clarity, discovery, and conversion across Shopify, Squarespace, and landing pages.

Creative Direction & Campaigns
Leading creative direction for launches and evergreen campaigns, aligning visuals, messaging, and narrative across channels.

Social Media Management
Building social ecosystems through strategic content, community-aware storytelling, and audience-driven growth initiatives.

Paid Ad Creative
Concepting and directing performance-focused ad creative across Meta, Performance Max, and paid social, blending clarity with conversion..

Designed to support brands across the full funnel, from awareness to conversion.

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